6 Tips To Writing Emails Your Customers Will Open
Every day, consumers get a large number of emails and you cannot count on them opening your message just like that. The trick is to formulate your subject line in such a way that the message will get noticed, opened, read and clicked on, instead of landing straight in the junk or spam folder.
Here are 6 essential tips to writing emails that inspire consumers to open and read them.
1. Create a Schedule
It’s important that you’re consistent in delivering your messages – if your subscribers expect to hear from you once a month, reach out not more or less, but exactly one time during a month. Establish your schedule and stick to it.
The same goes for the content of your messages. If consumers sign up to your mailing list expecting offers and promotions, send them your special offers and news about promotions. Your aim is to engage your audience, so that they’re willing to open your emails as soon as they get them.
2. Write a Subject Line That Works
Most importantly, avoid sounding like a spammer. Don’t use words like ‘free’, ‘50% off’ or exclamation marks – you’re simply risking your messages to go straight to the spam folder.
Your subject line should be short and engaging. Imagine your message among a heap of other emails – consumers will just scan the line and on this basis decide whether it’s worth to open the message.
Make sure your first 3 to 5 words are most engaging – put the most important part of your title at the beginning.
3. Ask Questions or Surprise People
This to a large extent depends on your audience, but shocking or funny can work great in email subject lines. People like inside secrets and exclusive information – by providing something of that sort, you’re simply picking their curiosity.
Another interesting technique is creating a sense of urgency, especially by asking questions. Seeing a message that states a deadline or asks to reply as soon as possible, consumers will automatically react to such a line by opening the email.
4. Provide Great Content
There’s no better way for your marketing communication to really work than to provide content that is fresh, engaging and interesting to your target audience.
It’s best to convey your story in as little words as possible – seeing a long email, consumers are less likely to read it and engage with your content, no matter how brilliant it is.
Just think for a moment about what kind of emails you’d be willing to read. Consider what would make you delete an email as well. Then translate your conclusions into your messaging style.
5. Write a Meaningful Message
It’s a good idea to write your marketing emails in a conversational tone, as if you were reaching out to a friend. Write as if it were just you and your recipient involved in this communication, not you and hundreds of thousands users.
The receivers of your message will want to feel like this – nobody likes to be reminded that they’re just part of a massive mailing list. Avoid writing messages that sound like a call center telemarketing script or are full of corporate language and technical terms.
6. Include a call-to-action
After reading you message, recipients should have a clear idea about what you’re requesting them to do. Tell them what you want in the first paragraph, but never ask for too much – especially if it’s the first time you’re reaching out. Give them a good reason to reply and engage.
Writing emails that work for your target audience will take you some time to learn. Don’t be afraid to test their responses to see for yourself which subject lines get your emails opened and read.